Who we are
We are an a trauma-informed, neurodivergent-affirming growth consultancy for founders & execs who are tired of holding their entire business together in their head.
We partner with ADHD‑heavy, late‑diagnosed, and trauma‑impacted leaders to fix the one system no one else is optimizing: how you think, decide, and execute under pressure, then we hardwire that into simple, sustainable business systems that work for your brain.
Sonoran’s Mission
“To help founders feel less stuck, less alone, and more capable than they ever thought they could be””
Why This Works | Who We Are For
Kayla is neurodivergent and trauma‑impacted herself—managing PTSD and high‑functioning anxiety while building businesses, raising kids, and working in high‑pressure environments.
Sonoran exists so founders like you don’t have to choose between your brain, your family, and your ambition.
Meet Sonoran’s Untangler
About Kayla Pearson
Kayla is a former Army Blackhawk crew chief turned counterintelligence agent who built her first business while active duty Army… and then with her newborn second child strapped to her chest while she earned her first six figures in revenue.
Upon leaving the army, Kayla worked as an intel analyst for the Army Research and Tech Protect Center, then as a Business Optimization Program Manager for the National Guard Bureau.
But inside… she knew the 9-5 wasn’t for her. She wanted to build, and help others reach their full potential while she was at it.
So, she built what would become her second company, Sonoran Growth Advisors. She’s a bit of a glutton for punishment in the entrepreneur arena...
She works with veterans, neurodivergent and ADHD‑heavy founders, and trauma‑impacted leaders who are full of ideas and responsibility but can’t execute consistently because their nervous system and operations are overloaded
Simply put, she's obsessed with why capable people get stuck and how to help them grow better.
If you're exhausted from carrying everything in your head, if you've tried systems that didn't work, if you need someone who understands both the psychology of execution and the operations to make it happen—she's got you.
Our Approach
Scale Smart
Systems-driven. We diagnose where your cognitive architecture is breaking down, design custom frameworks that align with your goals and your life. We build your Founder Operating System Map, Operations Playbook, SOPs and simple scorecards into the tools you already use—Notion, Google, Microsoft—so your brain isn’t the only system holding everything together
Stay Human
Psychology-backed. Our frameworks match how your brain actually works. We implement things like “body-doubling” which is just a fancy way to say… we work alongside you! No generic productivity hacks. No motivational speeches (but we can’t promise we won’t send you a quote or two… it’s our love language). Just rigorous, human transformation of how you function at your core.
Our frameworks are neurodiversity‑affirming and trauma‑informed—they’re built around how ADHD‑heavy, anxious, and trauma‑impacted brains actually function, not how productivity books wish they did.
Who We Serve
We work with founders and leaders who are already in motion—typically running consultancies, agencies, or service‑heavy businesses—who identify as neurodivergent, ADHD‑heavy, or trauma‑impacted.
Examples of current clients:
Founders and consultants (including GovCon and professional services) who are the bottleneck for every decision.
Veterans building businesses because they can’t go back to traditional corporate life.
Creators and service providers whose systems can’t keep up with their ideas and client load.
Our past work spans industries: GovCon, HealthTech, E-commerce (DTC), Wellness, Property Management, Creator Economy, Trades, Creative Services
Expertise
Military precision meets psychological depth. Kayla carries a B.S. in Physiology. Pursuing M.S. in Applied Comparative Behavioral Psychology. Certified Life Coach. 15+ years experience across IT project management, business operations, and leadership development.
Her work sits at the intersection of behavior change, executive function, and business systems design—helping neurodivergent founders build companies that work with their brains instead of against them.
E-commerce (DTC). HealthTech. Government. Wellness. Property Management. Creator Economy. Trades. Creatives.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!